Aim

Quick: Aim to be leader of the pack in marketing

Quick: Aim to be leader of the pack in marketing

Quick By Jon Quick Billionaire investor Warren Buffett has said the main quality he looks for when considering an investment in a company is “an enduring competitive advantage.” There are a lot of elements that make up a competitive advantage. Very simply put, it’s your point of differentiation between your firm and your competitors. It

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By Taking Aim at Chinese Tech Firms, Trump Signals a Strategy Shift

SHANGHAI — The world has largely sat by for nearly two years as China detained more than one million people, mostly Muslims and members of minority ethnic groups, in internment camps to force them to embrace the Communist Party. Now, the Trump administration is taking the first public steps by a major world government toward

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‘It’s still the wild west:’ How companies aim to amaze consumers with their content marketing

CLEVELAND, Ohio – Once upon a time, celebrities exuded magazine perfection. Companies used ads to sell products. And content was defined as stuff inside something else. Now, content marketing is multi-billion-dollar growth industry, and brands are aiming to create the best emails, videos, social media campaigns and more to build relationships with an audience that

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