Picture this: You’re slouched in a meeting, supposedly paying attention, but your mind has wandered off, churning out various to-do lists, thinking of the weekend, remembering that delicious lunch you just ate… Suddenly, everyone is looking your way, waiting for an answer—but you’re staring blankly, bumbling to come up with a semi-coherent response. There’s no […]
But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that starting in July 2018, page speed will be an official ranking factor for mobile searches.
But what does this mean? We’re all aware of the length of meta descriptions – the snippets of information we see in Google Search – but how important are they and do people even pay attention to them? Previously, the maximum length was limited to 160 characters. Google has now confirmed that the length of
LinkedIn’s rolling out a new tool which will recommend skills you should consider adding to your profile based on ‘trending skills’ amongst others with the same job title or history. As explained by LinkedIn: “To give you more insight into in-demand skills so that you can stay ahead of the curve, we’re rolling out a
LinkedIn’s Adding New Notifications to Alert Users to In-Demand Skills Read More »
Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey like a law firm or enterprise software. These
New 20-Minute Work Week Alert: Device Bid Adjustments Read More »
Are you looking to give your website an SEO boost but think you have exhausted most optimizations or are looking for a quick win? Consider working on improving the organic click-through rate (CTR) of your search listings. One of the ways I like to tackle this task is to start by examining the true outliers.
Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data Read More »
