Alexa

How Alexa and Google Home are Changing How People Find Your Business

Fans of Star Trek: The Next Generation will remember intrepid Enterprise commander Jean-Luc Picard barking, “Computer! Get me the coordinates of the Klingon Bird of Prey!” or “Computer! Name the chemical compounds in this Romulan ale!” The good news is that the average consumer doesn’t have to wait until the 24th century to bark orders […]

Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon, Channel: Mobile, Google: Android, Google: Google Assistant, Google: Google Home, Google: Web Search, SEO BLOG / Good To SEO

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is

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