Alexas

Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

Channel: MarTech Today, Martech Column, voice search /

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand the membership benefits, manage health improvement goals and receive personalized wellness incentives […]

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Alexa’s stellar holiday season bodes well for smart speakers, connected technology

Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, voice search /

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech has truly arrived. The company announced Thursday that customers used Alexa to order gifts three times more than last year. It also reported that shoppers bought “millions more Amazon devices” than they

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What email marketers should know about Alexa’s latest feature

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing /

Ever wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling location-based reminders and routines (tied to the smartphone Alexa app) and other incremental local search improvements. However the

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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

Channel: CMO Zone, Marketing Day /

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Jeff Brathwaite of 2 The Next Level: Alexa’s Secret Recording Gives Google An Opening in the Battle for the Smart Home

Interviews /

Usually my co-host for doing the Watching Amazon video podcast is my buddy, John “ColderIce” Lawson, but with him out of the country, I was lucky to have my friend, Jeff Brathwaite, web guru and Google Home/Assistant expert, join me. And it was perfect timing. Last week, it was reported Google outsold Amazon in the

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