And if you can find a sales team who doesn’t want a marketing team to do that, then I’m stunned. That’s what every sales team is begging for from their marketing team, just that honesty, that transparency. And your sales team is going to say: ‘Hey, we want this email promoting the upcoming trade show.’ […]
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When you hear the term “content marketing” what comes to mind? For most people they think blogging. While that is an aspect of content marketing, there are many other uses and avenues you need to explore if you want to have marketing success online. Content not only plays a vital role in marketing, it is
“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams. “Content is one of
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Customer success leaders help drive an overarching strategy to ensure that customer success is a core pillar across the entire organization. When an organization is fully aligned around the success of current (and future) customers, it becomes easier to sign, work with, and grow these customer accounts. It’s also important that organizations put customers first
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Creating Content for the Top of the Funnel The top of the funnel is the very beginning of the process when a customer is just realizing they have a problem that needs solving and begins to look for solutions. This is also known as the “discovery” or “awareness” phase. For example, let’s say that a
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What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials
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Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list products. Violations and suspensions for minor infractions make sellers believe that Amazon is putting up barriers to success. Actually, Amazon does want you to succeed.
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Man, there’s some crazy marketing on the Internet. Twitter accounts that act the way I do online after hours and Instagram accounts that are 100% memes—it’s enough to make your head spin! But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno,
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Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can
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