Sometimes you get so caught up driving blog traffic through active methods that you forget about passive methods for attracting people to your blog. While guest posting and effective blog commenting are 2 powerful traffic drivers you should align your blog top-down to optimize your traffic driving campaign. Even if you drive steady traffic to […]
weinstock / Pixabay Aligning security with your organization’s greater business needs is becoming increasingly important, but how do you actually do it? What it comes down to is being able to map security to business objectives. Done right, security can be a major business driver. Today, everyone from finance to DevOps to sales and engineering
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No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road
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