Seventy one percent of consumers prefer buying from brands that align to their values. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report. Read More
Aligned
The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became Read More
As consultants, it’s our role to be a true partner to our clients to help them meet or exceed business goals. But what happens when your Read More
If you were to ask one of your employees what your brand’s core values are, would they know the answer? How do you think they would Read More
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that Read More
Why, oh, why, in a time when Marketing and Sales alignment is all the buzz, are some marketing and sales teams' goals still not syncing up? Read More
On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between Read More
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world Read More
How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic]With a multitude of social media platforms now available, it is easy to Read More
What does social media and business mean to you? If your company doesn’t have at least one social media profile, you are officially behind. In fact, Read More