Aligned

71% of Consumers Prefer Buying from Companies Aligned with Values

Customer Satisfaction, Small Business News /

Seventy one percent of consumers prefer buying from brands that align to their values. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report. Brand Values Alignment Millennials find buying from companies that share their values even more important. In fact, 83% of this demographic stress the importance of value alignment. And they […]

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The Future…Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

SEO BLOG /

The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile friendly as smartphones became an increasingly common way to read emails. And that’s why brands created

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Talkin’ Impact: How to Manage Client Expectations When Things Aren’t Aligned

Uncategorized /

As consultants, it’s our role to be a true partner to our clients to help them meet or exceed business goals. But what happens when your client is pushing for something you don’t agree is in the best interest of achieving those goals? Do you follow the mantra that “the client is always right?” Or

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How aligned are sales and content marketing teams

Managing digital marketing /

Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem particularly important for both parties, as something they should be aligned on. The study conducted

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When Marketing and Sales Get Aligned [Podcast] | Social Media Today

SEO BLOG /

On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between marketing and sales. This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on influencer marketing, data overload, digital customer experience, and the state

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Build it and they shall come: Why your SEO architecture and search strategy must be aligned

organic search, search strategy, SEO, SEO BLOG, site architecture, Site Structure, URL structure, User eXperience (UX), Website Navigation /

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product

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How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic]

Business, SEO BLOG, social media for business, Tools & Tips /

How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic] With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues to promote

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