For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values. Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so […]
Sustainable Swag: Aligning Our Values with Our Merchandise Read More »
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView. The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents
The Biggest Challenges to Aligning B2B Marketing and Sales Teams Read More »
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of
Aligning Creative Output and Performance Metrics Read More »
Over the past several years, content marketing has become a key digital marketing tactic for most brands. According to a recent Econsultancy survey, content marketing ranked as one of marketers’ top five priorities in 2019, ahead of ecommerce, marketing automation and even social media engagement. But despite its relative importance, marketers remain unsure about how
From a 30,0000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to create good content and secure good links — that’s it! Of course, in practice, this process is much more complicated. What is “good content?” And what are “good links?” These questions themselves could each be their posts.
Aligning content and SEO for search success Read More »
Life moves fast in the world of digital marketing. Account managers and in-house PPC experts are forced to balance and array of projects, meetings, optimizations, etc. on any given week. The whirlwind of day-to-day tasks can easily make the overarching direction of your marketing strategy unclear. Clients and decision makers need a clear understanding of
Aligning PPC Tactics & Strategy for Success Read More »
Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but if you can consistently close sales, you can buy yourself time to figure everything else
5 Steps for Aligning Marketing and Sales in your Small Business Read More »
HDC Digital’s Heather Cooan and Cultivate’s Amy Bishop spoke at the SMX East conference in New York on Wednesday NEW YORK – Aligning Your Messaging and Marketing With the Customer Journey, a session at the SMX East conference Wednesday, offered a comprehensive overview of how marketing, sales and content should all be aligned and calibrated
SMX East session recap: Aligning marketing with your customer journey Read More »
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more
How Much Should I Spend: Aligning PPC Budgets to Goals Read More »
A new infographic by LinkedIn in collaboration with the Content Marketing Institute looks at how marketing and sales teams can come together and be more effective. Titled “The Content Power Play,” the infographic uses the data from the survey and report, “Content Marketing: Unlocking Sales & Marketing Performance” to point out the problems along with
How to Overcome the Challenge of Aligning Marketing and Sales Content Read More »
