By Jennifer Faught Your team is not engaged because your people are not aligned. Most organizations are made up of different departments that operate on different timelines, agendas, and strategies. When departments or teams work in isolation, it is commonly known as silo mentality. That environment, unfortunately, can restrict efficiency and innovation in an organization, […]
Team Engagement Is 1% Strategy and 99% Alignment Read More »
What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great
How Sales-Marketing Alignment Results in Better Lead Nurturing Read More »
Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report (registration required) from Aragon Research found that customer revenue optimization helps organizations increase sales volume, improve win rates and deal sizes while
Sales and Marketing Alignment, also known as Smarketing , has been found to raise the likelihood of deals closing by 67% and drive revenue from marketing-generated leads up by 209%. Along with closing deals and gaining revenue, Smarketing efforts have also been found to lead to more accurate targeting, increases in sales productivity, and builds
Businesses are often slow to adopt significant SEO changes, and many business owners are being left behind by today’s shifts to digital marketing because they haven’t updated their websites in years. Eventually, not changing with the times can potentially impact your business growth. SEO is the process of making your website more “friendly” for search
How to conduct an SEO website review | Business-IT alignment Read More »
As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion. This modern approach to
How marketing and sales alignment can better drive the buyer journey Read More »
Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was
Research shows that businesses that reach or surmount their revenue goals are more aligned on sales and marketing than those that fail to meet their objectives. And although we’ve heard the mantra about the importance of aligning sales and marketing for years, in many companies this vision remains elusive. Why? Because it’s easier said than
5 Steps to Conquering Sales and Marketing Alignment Read More »
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the
Make Your Marketing & Sales Playbook a Powerful Alignment Tool Read More »
Disclosure: SAP sponsors the Social Business Engine podcast but is in no way affiliated with Business 2 Community https://traffic.libsyn.com/sbengine/SBE199.mp3 The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing
Alignment of Sales and Marketing for Social Selling Success at SAP Read More »
