Alignment

How Sales-Marketing Alignment Results in Better Lead Nurturing

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great …

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Are revenue optimization teams the answer to alignment issues between sales and marketing?

Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report (registration required) from Aragon Research found that customer revenue optimization helps organizations increase sales volume, improve win rates and deal sizes while …

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How to conduct an SEO website review | Business-IT alignment

Businesses are often slow to adopt significant SEO changes, and many business owners are being left behind by today’s shifts to digital marketing because they haven’t updated their websites in years. Eventually, not changing with the times can potentially impact your business growth. SEO is the process of making your website more “friendly” for search …

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How marketing and sales alignment can better drive the buyer journey

As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion. This modern approach to …

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Solving Sales & Marketing Alignment Challenges

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was …

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