Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I had a chance to speak with Rick Jensen, senior vice–president and chief sales and marketing officer at Constant Contact, when we brought Marketing Smarts to Boston and recorded the show before a live audience at the Old South Meeting […]
Stray_Pic / Pixabay There is nothing quite like watching a long and challenging project coming to successful fruition. For those who have big goals, they wish to accomplish in their life, achieving those goals doesn’t happen as the result of completing a singular action or task. Rather, goal achievement is the result of successive hours
How Storytelling Can Lead to Greater Alignment of Sales & Marketing Teams Read More »
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Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.” Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of
Content Marketing and Sales Alignment: Bridging the Gap [New Research] Read More »
Many marketing and sales articles begin with a nod to an old cliché: that marketers and salespeople work in silos, taking separate, out-of-sync approaches to a common goal. This article is no different. It’s easy to see shreds of truth to such clichés. And one area where this disconnect commonly plays out in many organizations
3 Steps to Effective Content Through Sales and Marketing Alignment Read More »
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with
5 Ways AI Can Help Sales and Marketing Alignment Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Altman is a bestselling author, strategic adviser, and sought-after speaker. After two decades as a services and technology CEO, he now helps clients grow their businesses, drawing on his years of experience and research into how customers make decisions.
Sales and Marketing Alignment in 2018: Ian Altman Read More »
In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last
Why You Need a Sales & Marketing Process Flow to Achieve Alignment Read More »
Sprout Social’s recent acquisition of Simply Measured offers a chance to consolidate software and get unparalleled access to a comprehensive suite of solutions. As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? A greater ability to deliver exceptional customer experiences through a
Sprout Social + Simply Measured Alignment Update Read More »
Barbara Giacomo is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular keynote speaker, sales and social media strategist and she’s also the host of the popular Razor’s Edge podcast, which you’ll hear more about it in this
Marketing and Sales Alignment has Arrived with Barb Giamanco [Podcast] Read More »
