alwayson

There's been a nearly 70% decline in always-on location data, since iOS 13 rollout

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout

SEO BLOG /

Perhaps more than GDPR or CCPA, Apple’s iOS 13 privacy controls and location alerts may impact the availability of user location data — just as it’s becoming a critical tool for marketers. According to research from location verification company Location Sciences, since the adoption of iOS 13 the company has seen “a 68% decrease in […]

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout Read More »

Apple Watch Series 5 reviews praise the always-on display, but battery life is a ‘compromise’

Technology NEWS /

The new iPhones and their fancy cameras might be getting all of the attention, but they aren’t the only new Apple products going on sale this week. The Apple Watch Series 5 ($399 to $1,399) is also set to hit shelves and based on the early reviews, day-one adopters will be very happy. While the

Apple Watch Series 5 reviews praise the always-on display, but battery life is a ‘compromise’ Read More »

Fitbit Versa 2 hands-on: Alexa, OLED, and an always-on display make a compelling upgrade

Technology NEWS /

Fitbit has taken the wraps off its follow-up to the Versa smartwatch, and with on-board Amazon Alexa, an AMOLED display, and Fit Pay for the base model, the Versa 2 looks like it’s ready to go toe-to-toe with the Apple Watch. Slated to land in stores on September 15 for $200 (the same price as

Fitbit Versa 2 hands-on: Alexa, OLED, and an always-on display make a compelling upgrade Read More »

Déjà vu! CMOs are bringing back always-on marketing

Channel: SEM, Marketing Strategies Column /

Inertia. Momentum. Mojo. We try to build and capitalize on these powerful forces every day to change and accelerate the initiatives that matter. Individuals thrive on it, teams crave it, markets rely on it, businesses require it, and CMOs are demanding it…again. B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last

Déjà vu! CMOs are bringing back always-on marketing Read More »

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

A-Post to MarTech Today, Analytics, Channel: Mobile Marketing, Mobile Marketing /

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool Read More »

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