In late 2019, Aston Martin and alive-again-dead-again motorcycle brand Brough Superior announced they’d be getting together to create a very expensive and exclusive turbocharged motorcycle. And happily, this didn’t turn out to be vaporware, because Aston Martin released the first video of this new motorcycle being tested on Wednesday, seen on track in France at Pau-Arnos. […]
A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. Reveal the “hidden”
Practical guidance on putting together an account list that gets results ABM starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, getting the right focus list is often not as easy as it first sounds. I’ve found with
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