Americans

Americans Worried About Surrendering Privacy During and After Pandemic

As governments across the world look towards curbing the spread of COVID-19 and plug holes in the health care system, a debate has resurfaced over the issue of privacy. This is because medical data companies, governments, and international agencies accessing this information is now a real issue. Stances on Pandemic Privacy This has brought to […]

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Pantries Padded With Produce as North Americans Prepare for the COVID-19 Long Haul

Pantries Padded With Produce as North Americans Prepare for the COVID-19 Long Haul

Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable future. While the health and immune-boosting properties of fresh

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Lisa Dubina

COVID-19 can revive Americans’ opinions of social media

Lisa is a Senior Analyst at Mintel responsible for the Consumer Culture and Identity library, creating reports focused on the underlying psychographic factors that impact how consumers identify and express themselves, as well as purchase behaviors across categories. As the country calls for mass social distancing and preventative quarantining due to COVID-19, Americans are turning

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66% of Americans Check Their Phones 160 Times Per Day

A study reveals 66% of Americans check their phones 160 times every day. Almost the same number (65.7%) of people in the United States admit to sleeping with their smartphones at night. These statistics were unveiled by Reviews.org’s survey titled ‘America’s Love Affair with their Phones.’ 2020 Mobile Phone Usage Statistics The survey involved asking

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How voice assistants like Alexa can help marketers reach elderly Americans

How voice assistants like Alexa can help marketers reach elderly Americans Search Engine Watch

The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with

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32% of Americans Now Listen to a Podcast Monthly

There are 90 million Americans, which is 32% of the population, now listening to podcasts. From influencers to journalists, celebrities and your friends, podcasting is taking the world by storm. Irrespective of the subject you pursue or the length of the podcast, there’s a subject matter for virtually everyone.  Podcasts allow people to share their

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Americans Spending More on Halloween in 2019 Than Last Year

Halloween is around the corner and beside the ghouls and goblins, candy is another thing which is synonymous with the celebration. According to the National Retail Federation (NRF), the total spend in 2018 for candy on Halloween was an astounding $2.6 billion. 2019 Halloween Spending With billions being spent on candy, the next obvious question

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How Russian operatives also used Google to influence Americans in 2016

Written by Jeff Stone Oct 8, 2019 | CYBERSCOOP While Russian propagandists relied heavily on Facebook and Twitter to spread disinformation before the 2016 U.S. presidential election, a new congressional report elaborates on how they also used Google and YouTube to sway Americans’ public opinion in favor of Donald Trump. The Senate Intelligence Committee on

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