Outside Consultant: Taking an American-themed product to international markets

Q: Our product has a distinctive American theme; however, we are getting some attention and requests from the United Kingdom and Australia. Can you please share some marketing dos and don’ts for international audiences? Anonymous   A: The global marketplace is changing rapidly, especially because of digitization. Even the smallest of companies can serve customers […]

Outside Consultant: Taking an American-themed product to international markets Read More »