Amperity

Centerbridge Debuts Acoustic, Amperity Nets $50M and More CX News

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PHOTO: Bradley Gordon IBM’s sold-off marketing software has reappeared. IBM sold its marketing and commerce software to Centerbridge Partners in April, who debuted the offerings as “Acoustic” this week. Acoustic’s team includes former IBM executives.   Acoustic will feature an open technology ecosystem that connects data and provides a way to understand customers, according to […]

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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

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“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of

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