Analyst

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

A-Post to Marketing Land, Amazon, Apple, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Web Search, SEO BLOG / Good To SEO

Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy […]

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Facebook Q3 Earnings: Another Increase in Active Users, Revenue Beats Analyst Estimates

SEO BLOG / Good To SEO

Amidst ongoing investigation over how its platform was used to spread misinformation during the 2016 US Presidential Election, Facebook has reported its third quarter earnings, posting solid increases in both audience and revenue. First up, on users – Facebook now has 2.07 billion monthly actives, a 3.19% increase on last quarter’s results. Facebook’s also increased

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How a Quantitative Analyst Can Improve Your Marketing

Marketing, SEO BLOG / Good To SEO

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except

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