Analytics

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as […]

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Align your marketing plan with your analytics measurement plan

SEO BLOG / Good To SEO

All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how often when conducting an analytics audit when the first thing I ask for is a copy of their marketing plan, how often I’m presented with a “deer in headlights” look or at best given the

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13 Google Analytics Tracking Mistakes (and How to Fix Them)

SEO BLOG / Good To SEO

If you saw this traffic drop in your Google Analytics account… …then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in Google Analytics. You know the saying: garbage

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Israel Counts Ballots From Voters Under COVID-19 Quarantine

6.7 Million People Just Mentioned The Coronavirus On Social Media In One Day. Here’s Why

SEO BLOG / Good To SEO

SHOHAM, ISRAEL – MARCH 04: Central Election Comittee member wearing protective gear holds a Blue … [+] and White Party ballot as she counts votes cast by israeli voters under Coronavirus concerns on March 4, 2020 in Shoham, Israel. 4076 Israelis in home Quarantine due to COVID-19 concerns voted in isolated tents for the Israeli

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The 7 Best Social Media Analytics Tools for Marketers in 2020

SEO BLOG / Good To SEO

Social media is an undeniably powerful marketing tool in 2020. We’ve seen the stats that back up using social media as a legitimate business practice. And we’ve seen examples of companies that saw phenomenal ROI after a social media campaign.

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What are analytics experts looking to in 2020 with data and privacy?

SEO BLOG / Good To SEO

While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for 2020. It’s one thing for me to offer their executive summary, it’s another to hear it directly from them. Plus, these folks will be helpful as you look for executive buy-in.

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Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free

SEO BLOG / Good To SEO

Selling on Amazon’s Vendor Central, where you sell your products directly to Amazon, has always been a coveted option for brands and manufacturers wanting their products on Amazon.com. One of the downsides of the Vendor Central platform has been how little data you can access as a Vendor. Getting access to information about sell-through and

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Confirmit Studio – CX, EX and MR Reporting

SEO BLOG / Good To SEO

Confirmit Studio makes the complex simple, helping you to deliver personalized end user experiences across data analysis, exploration and taking action. Using Confirmit Studio you can easily add your preferred widgets onto a canvas to build out reports and dashboards tailored to the unique needs of your company’s users. The pages you

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Google Analytics In-Market Segments Report

5 Google Analytics Reports Every PPC Marketer Needs to Know About

SEO BLOG / Good To SEO

It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information. As marketers, we only have so much time in a day.

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Qualitative Research: Still Useful in the Age of Analytics

SEO BLOG / Good To SEO

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are collecting more data than ever—more than they know what to do with. That abundance of data has led many marketing and product leaders to incorrectly believe

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