Office 365 is a staple in many small business offices. And now, the tool includes a new feature aimed at helping businesses track employee productivity. Another staple for a lot of small businesses is PayPal, which just announced the ability for users to instantly transfer money to bank accounts. Read more about these updates and […]
Office 365 Gets Analytics Add-on, PayPal Announces Immediate Transfers Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other
Why Digital Marketing Analytics Matter To Your Business Read More »
There’s a new version of Microsoft Workplace Analytics available. The overhauled tool first launched in 2016 is the latest in a marketplace demanding more technology to increase employee productivity. The new software is available now as an add-on to any Office 365 enterprise plan. When it first appeared on the scene, Microsoft Workplace Analytics was designed to
Track Employee Productivity with New Office 365 Workplace Analytics Add-on Read More »
Are you a new blogger? Didn’t install Google Analytics on your blog yet? Then probably you are missing out the most powerful tool. If you want to know the answers to questions like; How many people visit your website What marketing tactics drive the most traffic to your website Which pages on your website are
An Easiest Guide to use Google Analytics More Professionally Read More »
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle Read More »
A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors are
Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code
Using Google Analytics to evaluate content marketing effectiveness Read More »
A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This is the San Francisco-based company’s second version of the platform. An earlier implementation, released
PaveAI unveils AI-powered platform to turn Google Analytics into actions Read More »
When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on
The Importance of Pairing Analytics with Engagement Read More »
