Analyzing

Analyzing search results reveals a lot about Google’s view of useful content

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to […]

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What Male Customers Want — Analyzing Their Shopping Behaviors

Want to attract more male shoppers to your business? Start by tossing out old stereotypes about men hating to shop. And forget most of what you assume about male shopping behavior. A recent consumer survey by First Insight reveals men are actually shopping more than women across most online and traditional retail channels. And they’re

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Analyzing Endurance International Group (NASDAQ:EIGI) and Workiva (NASDAQ:WK)

search engine optimization for dummies, SEO BLOG / Good To SEO

Workiva (NYSE:WK) and Endurance International Group (NASDAQ:EIGI) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings. Volatility & Risk Workiva has a beta of 1.02, indicating that its stock price

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Analyzing HubSpot (NYSE:HUBS) and Cision (NYSE:CISN)

search engine optimization for dummies, SEO BLOG / Good To SEO

HubSpot (NYSE:HUBS) and Cision (NYSE:CISN) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, valuation, earnings, analyst recommendations, profitability and dividends. Profitability This table compares HubSpot and Cision’s net margins, return on equity and return on assets.

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SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies

SEO BLOG / Good To SEO

Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting crawled and indexed. In “What Crawl Budget Means for Googlebot,” Google explains in its Webmaster Central Blog that there are two factors that control crawl budget: crawl rate and crawl demand. “Taking crawl rate and crawl demand together we

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Guide to call tracking and the power of AI for analyzing phone data

AI, Analytics, Call Center, call data, call tracking, customer data, machine-learning, voice / Good To SEO

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls

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Analyzing HubSpot (NYSE:HUBS) and Workiva (NYSE:WK)

search engine optimization for dummies, SEO BLOG / Good To SEO

Workiva (NYSE:WK) and HubSpot (NYSE:HUBS) are both mid-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk. Profitability This table compares Workiva and HubSpot’s net margins, return on equity and return on

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Analyzing Godaddy (NYSE:GDDY) and Tufin Software Technologies (NYSE:TUFN)

SEO BLOG / Good To SEO

Tufin Software Technologies (NYSE:TUFN) and Godaddy (NYSE:GDDY) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends. Profitability This table compares Tufin Software Technologies and Godaddy’s net margins, return on equity and

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Analyzing Google’s Desktop "People Also Search For" Box

SEO BLOG / Good To SEO

Posted by TheMozTeam This blog post was originally published on the STAT blog. The “People also search for” result isn’t new to desktop SERPs, but the rejigging it received in February last year turned it into an entirely different box worth investigating. And since we know you’re wondering what’s inside, we played the Somerset to your

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Tracking and Analyzing Google Ads Campaign Metrics

Corporate, Demand & Lead Generation / Good To SEO

When I began using Google Ads at my first job out of college, I was scared senseless. I knew that I’d seen those distracting, cumbersome ads litter my search engine results page (SERP, although I didn’t know that was the acronym back then) and foul up the actual content I was trying to read on

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