According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to this question, just use this flowchart: Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for […]
Is SEO Worth It? The Answer Is in This Flowchart Read More »
Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets,
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021 Read More »
Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers from the same app they use to communicate with friends and family on Facebook. The ability to toggle back and forth between different inboxes
Facebook Messenger Can Now Be Used to Answer Customer Messages Read More »
Soapbox: Innovation now for a cookie-less future, logins are not the answer – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Soapbox: Innovation now for a cookie-less future, logins are not the answer Read More »
Soapbox: Marketing data overload? Answer 2 questions that will instantly help – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
Soapbox: Marketing data overload? Answer 2 questions that will instantly help Read More »
Content is transforming the search landscape, and search engines are evolving into answer engines. But, what is an answer engine? How is answer engine optimization different from search engine optimization? Let’s find out. Search has evolved from mere information discovery to prioritizing relevant and useful results to users, i.e., context. But now, search means more
Are You Ready for Answer Engines? Read More »
SHOBSERVATORY Research Chronicles: The simple answer is | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown
SHOBSERVATORY Research Chronicles: The simple answer is Read More »
In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good technology purchase decisions. All too often they get it wrong. You can’t blame those decision-makers. Marketers in particular face intense time pressures and can’t readily find good templates for doing this right. Stress around making a
Is there a right way to buy marketing technology? (Short answer: Yes!) Read More »
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a
Is SEO Dead? (A Data-Driven Answer) Read More »
A serious problem exists in our industry. People misunderstand how SEO needs to work regarding content creation and links. So much so that one of the most common critical fail points I find in my audit work is due to that misunderstanding. It’s often the single most important problem a site has when I do
Answer All the Important Questions: Actionable Tasking Read More »
