AOV

5 pricing tips to raise your e-commerce AOV

Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ This is never truer that in the world of marketing in general, and Offer pages […]

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Cyber Monday dominated Black Friday in paid search spend, but AOV lagged

Source: NetElixir We know that Black Friday and Cyber Monday were record setters again this year, and with that, paid search spend continued to grow, as did most other metrics. Overall, mobile orders were up 18 percent over the five day period last year, according to NetElixir data. Here are some key paid search trends