For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming […]
How Life is Good built a content-first app with an 89% retention rate Read More »
With the pressure mounting on Snap Inc. to demonstrate whether the company’s worth its $24 billion IPO valuation, they’ve been introducing new ad tools and options in recent months to expand on their revenue potential. The latest addition comes in the form of a new custom Geofilter creation platform, which is built right into the
Now You Can Create Your Own Snapchat Geofilters Within the App Itself Read More »
Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto,
Branch offers first deep-linking from ads on AMP pages to app content Read More »
Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their
Google’s Uptime, an App for Watching YouTube with Friends, Now Available to Everyone Read More »
Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators. On Friday, Facebook announced that later this year they will roll out a mobile app for video creators to produce and publish live and on-demand videos to the social network; keep up with fans across
Facebook to launch app for video creators later this year Read More »
