When you think about Internet companies that really hit it big, some very common names immediately come to mind. Google has come to dominate the search engine space. Amazon is at the top of the online shopping game. Facebook has become synonymous with social networking and social media. And then there is Netflix. Even though […]
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bavarian_web_solutions / Pixabay In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases. That is, for
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June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for
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