Approach

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The Personal Approach May Be All You Need to Keep Customers Happy and Coming Back

Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. That’s why we asked 15 members from the Young Entrepreneur Council this question: Q. What is one way that goes above and beyond

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yellowHEAD to discuss unique user acquisition approach at Casual Connect USA

yellowHEAD, a market leader in user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), will join social casino experts at Casual Connect USA in Seattle this August to talk about user acquisition and retention. With a proven track record of successfully growing social casino games such as Playtika, Zynga, Scientific Games, GSN

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Is a mobile-first approach right for Financial Services Paid Media?

Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and their announcement of a Mobile First Index mean that we need to optimise our websites

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Using A Reverse Classroom Approach To Training

July 12, 2017 The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world. The concept of this approach is to take the lecture setting out of the classroom and onto a student’s computer – and projects and “homework” away from home and into the classroom. In a fairly

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Implementing B2B Content Marketing – A Proven 7 Step Approach

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of

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The Help Hub Hero Approach to Video Content Strategy

The Help-Hub-Hero Approach to Video Content Strategy

Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand

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The 5 Step Approach to Cross-Channel Customer Engagement

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels

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