Brands getting their approach right to COVID-19 social communication It’s easy for any brand to send out a blanketed email talking about a crisis or trend. As the recipient of hundreds of brand emails and social messages, there’s been a clear distinction of those “getting it right” and those severely lacking in empathy and even […]
Brands getting their approach right to COVID-19 social communication Read More »
Is your brand struggling with content creation for visual social networks and/or visual content mediums? Are you trying to figure out how to best leverage influencers as part of your content creation efforts? What about the challenge of how to approach micro influencers to collaborate around your content initiatives? These are the questions that are
How to Approach Micro Influencers to Create Content for Your Brand Read More »
Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). It’s an approach that represents something of a model for the industry (albeit an imperfect one) and one the industry is unlikely to embrace (though it should). Other data aggregators, such as Neustar and Acxiom, also
Taking your social media advertising approach to all-new heights Building a flourishing career in social media advertising is incredibly rewarding. This is a field that has continuously gone from strength to strength in recent years. However, this is also a professional field that comes with its challenges. Of course, as a social media advertising professional,
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CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours.
Franz Jordan, CEO, Sellics In the marketing industry, search engine advertising (SEM) and search engine optimization (SEO) have traditionally been separate disciplines. While many marketers may have focused both their SEM and SEO efforts around a single platform, such as Google, the two were still distinctly separate, with no real impact on one another. But
Why Amazon success requires a holistic approach to SEO and advertising Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
The results are in: SiriusDecisions recently released the State of Account Based Revenue Engine 2019 report—and, once again, ABM is coming in hot! According to the findings, those companies that are measuring ABM are achieving 99% better engagement with ABM accounts, 80% improved win rates, 73% higher deal sizes, and 91% improved ROI. Convinced yet
ABM Strategies to Win Big Deals: A 3-Tiered Approach Read More »
Perhaps you’ve come across (or even binged your way through) the Marie Kondo series on Netflix. You may have even read her book on the “life-changing magic of tidying up.” In any case, the Japanese decluttering guru has become quite the cultural phenomenon, getting people to rethink their closets full of clothes, attics full of
Taking the Marie Kondo Approach to Making Money Online Read More »
Mar 12, 2012 Bryn Mooth is an independent journalist and copywriter focused on food, wellness and creativity—she blogs at www.writes4food.com — and I’ve been following her marketing journey since she became self-employed less than a year ago. Lately, we’ve been talking about the merits of LinkedIn, and Bryn has dedicated time, twice a week, to
