Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer […]
Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO metrics, like keyword rankings and organic website traffic, and then there are SEO results. What I’m talking about is digging a bit deeper into the
Three Approaches To Measuring SEO Results With Analytics Read More »
The good news is that just about anyone with an Internet connection can have a voice online. The bad news is that just about anyone with an Internet connection has a voice online. Everyone is vying for the attention of everyone else. Everyone is looking for those likes, those views, those click-throughs, so how do
We’re in an age when what customers think — and do — matters more than any other business factor, and so the gold rush of customer insights is on. While tactics continue to evolve as firms develop more sophisticated approaches, one thing is certain: Companies that are advanced at being insights-driven outcompete the majority of
On this episode of the Droid Life Show, we’re putting together a final recap of all that we expect Google to announce next week at its fall hardware event. We know about the Pixel 4 and Pixel 4 XL, so we’ll touch on the latest there, but we’ll also share the rest of the goods, like
It’s hard to overstate the problems caused by Microsoft’s second, third and fourth September cumulative updates for all Windows 10 versions. For example, Win10 version 1903, the latest and greatest, saw cumulative updates on Sept. 10 (KB 4515384), Sept. 23 (KB 4522016), Sept. 26 (KB 4517211) and Oct. 3 (KB 4524147, which some characterize as
When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind. I read the lead article in the latest issue of Distilled magazine and now have second thoughts about ordering a drink that contains Oaxaca’s (Mexico’s) ancient spirit. According to the writer, the allure
Mezcal and SaaS: Building Sustainable Approaches Read More »
In one of my latest reports, “Key Criteria for Evaluating Enterprise Block Storage,” I wrote that analytics is one of those features that make a difference and has an impact on overall system usability as well CTO. System-level monitoring and analytics The number of vendors providing this kind of functionality is now pretty large but
Two Different Approaches to Data Storage Analytics – Gigaom Read More »
from the bad-defense dept As we’ve previously discussed, restaurant chain Taco John’s has waged at least a decades-long war to try to pretend that its trademarked term, “Taco Tuesday,” hasn’t become generic. How the chain ever got what sure looks to be a purely descriptive trademark is anyone’s guess, but armed with its trademark the
A New ‘Taco Tuesday’ Trademark Challenger Approaches: LeBron James Read More »
(Editor’s Note: This story first appeared in The Communicator, the magazine for alumni and friends of the Penn State Donald P. Bellisario College of Communications.) If newspapers had one dollar for every second editors spent in meetings discussing front page story placement, journalism might have avoided some of the financial hardships of the last decade.
Changing approaches put high value on analytics for journalism success Read More »
