A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, contrasting non-profits and their for-profit counterparts, made a comment that […]
How to Win New PPC Accounts: 5 Approaches for Agencies Read More »
The ivory tower is a symbol of academia—and an implicit critique of the isolated and often aloof nature of scholarship. It seems only appropriate to talk about why the ivory tower is failing marketing graduates in a publication called MarketingProfs. Since ancient days, education has grappled with a problem: Should people be taught how to
Marketing Training and Education: Practical Approaches Read More »
In order for your retail store to survive and thrive, you not only have to satisfy customers today, but constantly look ahead to tomorrow. According to A.T. Kearney’s Global Future Consumer study, which forecasts 10 years into the future, there are three critical things shoppers want from retailers. Can your store deliver them? Here’s what
These 3 Things will Change the Way Your Store Approaches Tomorrow’s Customer Read More »
The appeal of some products is obvious. It’s not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to work harder to explain the problem that they’re solving. Moreover, some industries serve fundamental needs in society—but don’t receive the kind of attention heaped
How to Market Boring Products: 11 Powerful Approaches Read More »
