Facebook’s Chief Operating Officer Sheryl Sandberg speaks during a press conference in London to … [+] announce the social media company’s plans to hire 1,000 more people in the UK by the end of 2020. PA Photo. Picture date: Tuesday January 21, 2020. See PA story TECHNOLOGY Facebook. Photo credit should read: Dominic Lipinski/PA Wire […]
Facebook Adds 1,000 New U.K. Jobs To Last Year’s 500 Read More »
Virtual reality is considered the next big step for digital connection – but how will it really change our day-to-day interactions? Source link
3 Things Marketers Need to Know About AR and VR [Infographic] Read More »
What might search be like in 20 years’ time? This was the question I was called upon to contemplate for a recent Google Performance Firestarters event, ‘Twenty years on: The present and future of search’. Together with three other speakers, I was invited to give a presentation about the possibilities for the future of search,
The future of visual search: smart glasses, AR and retail opportunity Read More »
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active
Snapchat’s Lens Creative Partners program helps brands find AR filter creators Read More »
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday. Why it matters In July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’ Read More »
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that
AR/VR agency Vertebrae launches web-based AR platform for online retailers Read More »
The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself. Blippar Co-Founder & CEO, Ambarish Mitra spoke about the future of AR at the Web Summit: What is Augmented Reality? When
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game
National Cinemedia offers first in-theater AR game for a movie Read More »
Snapchat's first big push toward original video content. "Snap Originals" will allow viewers to step inside scenes using augmented reality. Source link
Snapchat Debuts 12 Original Shows with AR 'Portals' Read More »
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America. Invading 20,800 screens. The rollout covers 20,800 screens
