AR

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual

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Brands to provide richer AR experiences via Facebook’s portfolio of apps

Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go.  It is the company’s first standalone ….. The post Brands to provide richer AR experiences via Facebook’s portfolio of apps appeared

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Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger platform was introduced in 2016. In an announcement and update on his Facebook blog,

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Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Businesses Invest Big in AR and VR and Apple Launches Business Chat – Small Business Trends

Augmented and Virtual Reality could be the big news for your small business this year.  The industry has a huge potential, and companies small and large are trying to capitalize on the opportunities. In addition to AR/VR, this week more technology trends grabbed small business headlines. Examples include Apple’s launch of its Business Chat on iMessage,

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$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends

Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways in which augmented reality can be a game-changer for small businesses. Flexibility of Augmented Reality Creates New Opportunities

$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends Read More »

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