Archetypes

Brand Archetypes: The Science Of Strategic Brand Personality

You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the […]

What Are Brand Archetypes And Why Do They Matter?

branding, SEO BLOG / Good To SEO

All successful brand content possesses a strong and uniquely identifiable personality, which people can quickly identify or recognise. These personalities, tend to reflect the aspirations and hopes of their target market and core audience. Developing this identity is crucial to brand development and both your short and long-term success. Brand development can be a long,

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