If you only run 1-2 marketing campaigns out of your entire marketing automation system, you can stop reading, this isn’t for you. If, however, you run tens to hundreds of campaigns for your organization – keep reading! Ever feel like your marketing campaigns are one huge traffic jam? How do your customers and prospects flow […]
Master Engagement Architecture, the Key to Mapping Out Your Campaigns Read More »
The IT team at Webtrends Inc. has been working with Apache Spark since the processing engine was still an academic research project. But when Webtrends deployed a Hadoop-based big data environment to power new analytics applications in mid-2014, the Spark architecture got a limited role: aggregating details about data indexes to help users find relevant
Spark architecture finds place at center of big data environments Read More »
Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps
The Difference Between URL Structure and Information Architecture – Whiteboard Friday Read More »
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO,
Why Good Site Architecture Is The Only CRO You Need Read More »
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product
Would you build a new house without a plan? Of course you wouldn’t, right? To build a house that’ll last a lifetime you need a framework and architecture – a documented outline and plan is what helps ensure the house is developed on time, meets standards and is both solid and safe to live in.
How to Create a Content Marketing Architecture, Framework and Plan [Podcast] Read More »
