Nikin / Pixabay You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation from SEO aren’t working either. It leaves you confused and wondering where […]
Google’s John Mueller confirmed on Twitter that Google will pick one of the canonicals if the ones you set conflict. Meaning, if you send two or more different canonical signals to Google, Google will just pick which one they think is correct. Google will not drop both canonicals because of the conflicting information you sent.
Google Explains When Canonicals Aren’t Clear, They Pick One Read More »
Part of the confusion between these two terms stems from the fact that so much of digital marketing is also direct response marketing. August 12, 2017 by Jeff Smelser Leave a Comment Digital marketing and direct response marketing are both key concepts in today’s advertising world – but they aren’t quite the same thing. Too
Digital Marketing and Direct Response Marketing Aren’t Exactly the Same Thing – Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Driving along the roads of California, it seems like little ever changes. The cars that mosey by all seem like the cars I saw last year. Perhaps I haven’t been paying attention. Perhaps I’m just numbed.
These 10 Famous Cars Aren’t Selling So Well Anymore (Prepare For A Few Surprises) Read More »
August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your
Top 10 Reasons Why Your Ads Aren’t Showing in Google Read More »
I saw some interesting data that surprised me. I worked in technical sales where I expect there to be fewer women, but it’s not just technical sales that finds itself short of women. Overall, women are underrepresented in sales. Here’s why I think this situation exists and what can be done to get more women in
Why Aren’t There More Women in Sales? (And What to Do About It) Read More »
I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in.
3 Things Marketing Managers Aren’t Telling Their CEO Read More »
Are meetings really a waste of time or merely the latest battle cry of those who struggle to make them effective? There’s a popular argument that in this day and age, meetings themselves are wasteful endeavors. Let’s take a look at five of the persisting mythical claims that are at the heart of the “no
Meetings Aren’t the Problem–It’s the Way You’re Running Them. Here’s How to Do It Better Read More »
Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An
Why Your Sales Funnels Aren’t Converting, And What To Do About It Read More »
I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration.
4 Things You Should Do for Sales Development that Aren’t MQLs Read More »
