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5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Brand Tracking, Media Monitoring, SEO BLOG / Good To SEO

If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends So yes, they peaked in popularity during the first Obama administration. But they’re […]

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4 Ways to Generate Leads from Facebook (Which Most Business Aren’t Using)

SEO BLOG / Good To SEO

Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing

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Why Bloggers Aren’t Replying to Your Outreach Email [NEW DATA]

SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Picture the scene – you’ve been searching high and low for the perfect linking opportunity for your brand or client.

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Creative Challenges Aren’t About What You Produce

Blogging, SEO BLOG / Good To SEO

If you’ve been following me on social media these last few weeks, you may have noticed that I am currently participating in a couple of creative challenges and I intend on seeing them through the rest of year. Some of my friends have called me crazy for trying to tackle two creative challenges at the

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6 Metrics You Think are Important But Really Aren’t

Analytics, SEO BLOG / Good To SEO

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t. In other words, you can track them, but don’t rely

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Two SEO Threats You Probably Aren’t Monitoring

b2b, Consumer, Search Engine Optimization, SEO BLOG / Good To SEO

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of

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7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren’t)

SEO BLOG / Good To SEO

We all want our content to reach more people, and to also live on, and keep bringing visitors to our site long after we’ve published it. Most brands do the basics, they publish a blog and cross-promote articles on social media. Some brands take it further, by publishing directly on social platforms like LinkedIn’s publishing platform

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Buying An Electric Vehicle? Here’s The 1 Astonishing Reason Why They Just Aren’t Worth It

SEO BLOG, The Inc. Life / Good To SEO

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Is trying to save the world really worth it? Look around you and consider whether all your fellow humans really deserve this lovely place. But, wait. You’re of a more optimistic spirit. You recycle. You compost.

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Why microsites aren’t always ideal for SEO

search engine optimization google, SEO BLOG / Good To SEO

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for

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