Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is far easier to leave a meaningful impression on a consumer when […]
Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by
Barbara Giacomo is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular keynote speaker, sales and social media strategist and she’s also the host of the popular Razor’s Edge podcast, which you’ll hear more about it in this
Marketing and Sales Alignment has Arrived with Barb Giamanco [Podcast] Read More »
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: If you spend a lot of time trying to appeal to a locals-only market, SMX East features a number of sessions that you’ll find valuable above and beyond the great content you’ll experience over
There’s a push-pull dynamic surrounding remote workers. They could be saving your small business a lot of money but they can hinder productivity. Remote Work Issues A new study from CyberLink reveals just how disruptive some remote workers can be to small businesses. And it also shows just how much workers from home believe that
31Percent Say They’ve Arrived Late or Missed an Online Meeting Due to Tech Problems Read More »
