Articles

Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue

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Industry Leaders, The Business of Research and Skills: Research World’s 10 Most Read Articles on 2019

Industry Leaders, The Business of Research and Skills: Research World’s 10 Most Read Articles on 2019

Reading time: 3 mins We look back on Research World’s 10 most read articles that were published this year. By doing so, we identify the global research and insight community’s main interests from the last 12 months. These interests centre around: Hearing industry leader’s opinions Better understanding the business of research and research businesses Understanding

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Anatomy of Top Performing Articles: Successful vs. Invisible Content

What makes an article stand out? There is no secret formula for creating highly engaging articles that will work for every blog or brand. However, repeated research has consistently demonstrated a strong correlation between certain content characteristics and a copy’s performance. Having data at our disposal, an interest in research, and a desire to find

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How to Boost Conversions with Your Article’s Featured Image

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what

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