Now that we know how to search for trending topics, let’s look at how Google influences search with these latest statistics. 1. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” (source: Google) 2. 8% of search queries are phrased as questions. (source: Moz) 3. […]
At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future. If that sounds weird, think of your business as a baseball team
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4 Crucial Reasons to Hire an HR Person for Your Small Business ASAP There is nothing “small” about running a small business. From the wee hours of the morning to late-night hours, you likely spend more time running your business than anything else. Small business owners are often required to wear several hats: bookkeeper, public
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When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew
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Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data
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Subscribe to The Financial Brand via email for FREE! Some search engine optimization tactics, like matching content to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that used to be critically important no longer deliver meaningful impact. In fact, your ranking may even be harmed by SEO
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Given that the average small business is set to spend around $75,000 on digital marketing this year, it can be hard to budget for extras. That budget could get depleted quickly, leaving you to handle some do it yourself SEO. However, when you take SEO into your own hands, you not only have more control
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Much like Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every $1 spent on digital advertising, 42 cents goes to an AdWords campaign. That being said,
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To the extent that all modern businesses maintain websites and have a presence on some part of the internet, every business is now an online business. Going online exposes a business to hacking and data breach risks that were never fathomed as recently as 25 years ago. The nature of some businesses, however, makes them
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