Let’s Get ASIC: Taking an Audience-First Analytics Approach

What do you picture when we say, “measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way.… The post Let’s Get ASIC: Taking an Audience-First Analytics Approach appeared […]

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