A web publisher asked Google’s John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video. Ranking Factors Vary by Query The reasons Google ranks a page is in my opinion particular to the search query and the intent behind it. Some phrases have
Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential. If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords. Start with an FAQ audit It sounds like an easy task.
At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that has caused financial stress to the client.
mohamed_hassan / Pixabay What’s a good NPS score? How do we compare to other companies like us? I’ve been asked these questions too many times to count. I wish I could just say something like “30” but it’s not that easy in B2B. The key metric, especially for growing B2B companies, should
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active
One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing.Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge