ASOS

What does ASOS’ new returns policy mean for ecommerce? We ask the experts – Econsultancy

ASOS, Delivery and fulfillment, ecommerce / Good To SEO

Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’. The retailer said that it will be monitoring customers who continually buy and return clothing, with the view to deactivate the accounts of those it deems to be ‘serial returners’. Asos also increased its returns policy from […]

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ASOS profits drop by 87% – but company is ‘taking action’

SEO BLOG / Good To SEO

Popular online retailer ASOS has seen its profits drop by 87% in one year, the firm’s financial results published on Wednesday reveals. In the six months to February 28, 2019, ASOS recorded a profit of £4 million before tax – down from £29.9 million at the end of the same period the year before. That’s

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Why ASOS’ Enki has set the bar for retail chatbots

ASOS, chatbots, customer experience, Innovation and Trends / Good To SEO

Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media. Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’. After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps

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Will ASOS’ visual search tool revolutionize the retail industry?

ASOS, Industry, Mobile, Online Retail, Pinterest, SEO, SEO BLOG, Visual search / Good To SEO

In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android.

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