Assess

Assess priorities before purchasing a marketing automation platform

Marketing automation can positively impact a company’s sales and marketing performance — and, with it, the bottom line. But its impact on processes and personnel can change the way things are done in both areas and significantly alter the roles of managers and employees throughout the organization. A marketing automation platform offers numerous benefits, including […]

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Data Privacy and Cybersecurity Issues in Mergers and Acquisitions: A Due Diligence Checklist to Assess Risk

M&A Transactions / Good To SEO

By Richard D. Harroch, Jennifer Martin, and Richard V. Smith Data privacy, cybersecurity, and data breach risks are important due diligence issues in mergers and acquisitions. Post-acquisition discovery of security problems, and even notifiable breaches, is a far too common scenario. According to one report, more than a third (40%) of acquiring companies engaged in

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How to Assess a Resume: 12 Ways to Identify an Outstanding Employee Candidate

Hiring & Firing, resume, Staffing & HR, startups, YEC, Young Entrepreneur Council / Good To SEO

Companies receive a lot of resumes, and a good number of them are discarded fairly early on in the hiring process. So, what element makes a resume stand out, allowing the applicant to move on to the next round of the hiring process? To find out, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following

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Using Wonderlic Scores to Assess Job Candidates for Your Small Business

Employment, SEO BLOG / Good To SEO

The Wonderlic Score is well known as the tool many NFL teams turn to when they’re making their yearly college draft decisions. Small Businesses Trends spoke with Wonderlic CEO, Charles Wonderlic about how their SaaS pre-employment testing program, Wonscore, works and why Wonderlic scores are useful when looking for eligible candidates. Wonderlic Scores Designed for

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4 Areas You Need to Assess to Improve Customer Relationships

SEO BLOG, Small Business Operations / Good To SEO

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to return to a particular business again. Fiascos such

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