Forty-one percent of people say they’d unfollow a brand that shared too much irrelevant content. Since content creation or curation is such an ongoing and sometimes time-consuming process, social marketers want to maximize the impact and usage of their assets to engage their brand’s audiences. To do so, teams need efficient publishing workflows to better […]
By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a more strategic approach to how they manage their data assets.
Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset Read More »
Thanks for being at my speech today! I want to give you the notes from my speech, but I want to trade you for it. Continue Reading The post Blogging as a Business Asset appeared first on chrisbrogan.com. Source link
Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good reason. What they bring to the market needs to be of the highest quality and incomparable to a forgery or knockoff; otherwise, they’ve lost their value proposition. But with an ever-growing market
How authentication can be a compelling branding asset Read More »
For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments
7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset Read More »
A digital asset management (DAM) system is a central storage place for all your digital media, where you can search for files by keyword, edit images and videos yourself, download them in different formats and sizes, share and compare them instantly with your colleagues, and collaborate using real-time chat. How can digital asset management help
What You Need to Know About Digital Asset Management Systems : MarketingProfs Article Read More »
Cathy: I’m in your boat. I’ve been working on this with members of our team for a number of years. I’m not the expert in digital asset management, but I’m a user, and I’ve learned so much going through the process that I found very useful. For a definition, I went to one of our
