Assets

Six Content Assets to Help Your Sales Team Close More Deals

Six Content Assets to Help Your Sales Team Close More Deals

Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift. Today, the key to B2B success boils down to strategically aligning both teams. An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses […]

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Soapbox: Digital assets should be the primary driver of brand consolidation strategy

Soapbox: Digital assets should be the primary driver of brand consolidation strategy – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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Google trends interest in keyword glitter. Optimizing organic reach using interest

Optimizing Organic Reach on F2P Mobile game – Daantje

Imported Published February 16, 2020 2020 started with a novel corona virus outbreak in China and a direct consequence of the overall awareness about this topic has increased the organic reach for F2P mobile games like Plague Inc. like this Verge article reports (https://www.theverge.com/2020/1/27/21083737/plague-inc-developer-coronavirus-outbreak-game-popularity-china). In our highly connected world, the impact of news and trends

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Digital assets subject to money-laundering, disclosure laws: U.S. regulators

FILE PHOTO: The U.S. Securities and Exchange Commission logo adorns an office door at the SEC headquarters in Washington, United States, June 24, 2011. REUTERS/Jonathan Ernst/File Photo WASHINGTON (Reuters) – Three U.S. financial regulators on Friday issued a warning to firms with registered digital assets that they have an obligation to follow securities laws prohibiting

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How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading → The post How to Score Your Content Assets for Long-Term Success appeared first on Content Marketing Institute. Source link

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How to Repackage Your Old Articles into New Content Assets

Content repackaging (also referred to as content repurposing and even content recycling) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc. I prefer the term “content repackaging” because it reflects the point of the tactic in the best possible way: you actually create a

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How to Take Care of Your Company’s Most Valuable Assets

Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success of the company. It not only boosts the productivity and efficiency of the company but also decreases turnover costs. Good employee relations ultimately provide a stable and secure work environment. Managers know the importance of

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A Guide to Creative Assets for Marketing and Advertising

Businesses of every size want to make customer and revenue growth their priorities, but achieving that growth is not simple. Myriad strategies exist—from highlighting flagship products, to building brand affinity through emotional appeals, to discounts that seek to sell immediately. Regardless of the strategy, however, outstanding creative assets that attract attention and leave a lasting,

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