I’m going to talk about this cartoon not so much for what’s in it, but for what’s not. The name of the person on the other end of the phone. Normally, I have a specific name there to help ground the cartoon in a little specificity, but this time I think I thought about […]
Believe It or Not, He’s had a Few Assistants Quit on Him Read More »
I’m just back from another great week out at SMX West. One of the panels I went to this year was “Optimizing for Voice Search and Virtual Assistants.” This topic was of great interest to me because of all the work we are doing in this area, and I wanted to hear and learn what
Optimizing for voice search and virtual assistants Read More »
With the use of voice assistants on the rise, and projected to continue that ascent into the future, conversational commerce presents a new opportunity for brands to build new connections and processes to help cater for this emerging discovery behavior. Over the past year, consumer adoption of voice assistants – such as Google Assistant, Amazon’s
Why Consumers are Embracing Voice Assistants in Their Lives [Infographic] Read More »
AdrienBe / Pixabay It’s pretty much a given that most people like to take vacations. They give people a break from everyday routines at home as well as needed rest and relaxation from work. What’s more, vacations offer stress relief and improved mental and physical well-being. But there is a downside to vacations for the
How Virtual Assistants Can Keep Work from Taking Over Their Vacation Read More »
Voice technology was everywhere at CES this year – toilets included – which means we are undoubtedly in an era dominated by voice assistants. This, in turn, means the way consumers perform even the most mundane day-to-day tasks is changing. And, as a result, the way brands and marketers interact with said consumers is changing,
Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It’s no surprise, since this is one of the biggest
Consumer use of voice-controlled digital assistants / smart speakers Read More »
Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights the likely future popularity of these new devices: The research shows that in 2017, the
2018 smart home digital assistants: Popularity and growth forecasts Read More »
Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different
Amazon just upped the ante in the battle of the virtual assistants Read More »
Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these
Usually, tech companies keep each other at arm’s length, unwilling to share new technologies with the hope of besting their competitors. However, it appears that Microsoft and Amazon, two of the major players in the AI digital assistant arena, are bent on bucking the trend. Apparently, both companies want their respective assistants, Cortana and Alexa,
Microsoft and Amazon’s AI Assistants are Teaming Up Read More »
