Ironically enough, lottery thinking is a chronic problem. Lotteries of all sorts grab our attention and change our agenda. A lottery is an almost random event, a longshot, one that promises to change your life (for the better if it’s a money thing, for the worse if it’s medical, etc.). The simple and immediate nature […]
“Know your customers” is the first commandment, and a core mission, of every (successful) company. How well do you know your customers? Who are they? What do they need? How/when/where do they need it? In search (site, mobile or voice), it’s vital to “listen” to customers—to their search interactions, which are their way of telling
What Customers’ Searches Can Tell You, If You Pay Attention Read More »
February 21st, 2020 Marketing Erica Perry In a new report from Forrester Consulting, 164 brand marketers across the retail, automotive and CPG industries were asked about their understanding and use of mobile advertising metrics. Here, we’re breaking down the most important insights from the results and how these can help marketers improve their efforts. Read
Can Attention Metrics Improve Mobile Advertising? Read More »
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.
Pay Attention to These SEO Trends in 2020 and Beyond Read More »
Kyle Maynard literally dragged himself across the stage to give the opening keynote at Nextcon 2019 in Phoenix. And he gave what proved to be one of the most inspiring and motivational keynote talks to a business audience. Maynard is a quadruple congenital amputee. He was the first quadruple amputee to climb Mt. Kilimanjaro, unassisted.
Online shopping is as accessible and popular as it’s ever been. And though that means there is greater opportunity for online retailers, there is also greater competition. Consumers are bombarded by promotional material across social media and elsewhere online, so crafting an online listing or promotion that catches the eye requires skill and deep understanding
Write Online Listings That Attract Attention and Sales Read More »
Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available
Neura converts mobile-location data into time and consumer attention Read More »
Co-op and its media buying agency Dentsu Aegis Network have teamed up to create the first-ever ad campaign that uses custom Google algorithm tech that optimises for viewer attention. The algorithm optimises online media buying after campaign assets have been put through eye-tracking research. Using attention as a key variable is a departure from conventional
Co-op claims industry first with online ads optimised for attention Read More »
The modern world of advanced technologies and new developments has changed the way we perceive the world. Many things that seemed to be a routine have become digitalized. People tend to spend less time doing not necessary things. For example, instead of queueing at the hospital to make an appointment, they click several times in
Spotify executives over the past few months hasn’t been shy about leveling antitrust allegations at Apple, both in court and in interviews. Most notably, Spotify earlier in the year filed an antitrust complaint against Apple in the EU over the way Apple runs its App Store. Specifically, Spotify maintains that the rules Apple enacted around
Spotify’s claim that Apple is thwarting competition draws attention from Congress – BGR Read More »
