Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so […]
Even the best articles under-perform without attention grabbing headlines. Headlines briefly summarize the content to let the reader know what to expect. You may be tempted to come up with something clever on the fly, only to find traffic numbers depressingly low. Who knew ‘My Favorite Dog Toys’ wasn’t a catchy title? Why are titles
How To Write Headlines That Grab Their Attention By The Eyeballs Read More »
We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that attention spans are decreasing… or are they? According to an analysis of billions of emails, summarized in an infographic, Litmus found that attention spans—at least
Email Subscriber Attention Spans: Increasing, Still Short Read More »
If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was clickbait, but you can’t be sure. You want to believe we wouldn’t be so cruel. You want to believe the monitor you just spit coffee
Attention Marketing Savants: WordStream Is Hiring Read More »
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as
Those who stay tapped into what’s happening on the internet know well the name Mary Meeker. Every year, she publishes an in-depth report on trends that we need to pay attention to. You may not have been as eager as me to dig through the 300+ slides in the 2017 report, so I have extracted
The Biggest Internet Trends You Need to Pay Attention to Right Now Read More »
Getting someone’s attention is no joke. We battle a slew of distractions every day. Whether we’re at home or work, on our phone, tablet, or laptop, we swim in a sea of information. We’re checking emails, fiddling with our phones, and surfing the web on a regular basis. Now, if you think about the people you want
5 Days to Writing Blog Posts that Demand Attention Read More »
I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of
How to Attract The Attention of Big Companies For Your Small Business Read More »
