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A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that?
What Is Marketing Attribution & How Do You Report on It? Read More »
Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, I’ve been chewing on variations of this question for a while, but not in the “bubble” language ascribed by Jesse Frederik and
Digital advertising is not the dot com bubble, improper attribution is Read More »
While marketing attribution offers many benefits for businesses, common mistakes can take place that could skew the understanding of marketing outcomes. A survey by CallRail reveals that 39% of marketers lack insights into the effectiveness of their campaigns. Marketing today is more complex and broader than ever before. Marketers face more choices, more channels, and
Marketing Pros Struggling with Attribution, New CallRail Survey Reveals Read More »
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45%
The Benefits of Position-Based Attribution Modeling: MoreVisibility Fiorella Öxndal – May 1, 2019 On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that
The Benefits of Position-Based Attribution Modeling: MoreVisibility Read More »
Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to
Parse.ly looks to solve content marketing attribution challenges Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing,
Multichannel Attribution: How to Measure the Unmeasurable Read More »
A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked questions about age, household size or maybe even income and monthly
Attribution+ powers customer loyalty program for retailers Read More »
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain cross a face that may have been perfectly congenial a moment ago. Much teeth-sucking and drink sipping ensues when the difficult topic of attribution enters the discussion. We all
