Amazon sellers have long been able to place Amazon Advertising campaigns outside of Amazon. Now, with the new advertising Attribution, seller-advertisers can track the performance of those campaigns. Sellers who run Amazon advertising on other platforms such as Facebook or Google have been unable to track performance easily. But no more. Amazon has just released […]
Using Amazon Ad Attribution to Track Offsite Campaigns Read More »
Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users. The more information
Mobile App Attribution 101: A Quick Start Guide For Site Owners Read More »
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is
Social Media Attribution: How to Get Started Read More »
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link
The Invisible Attribution Model of Link Acquisition Read More »
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise
All brands want to tell relevant, engaging stories that create a seamless customer experience. Through digital marketing channels like advertising, email, social media, and more, direct-to-consumer (D2C) brands are competing for the attention and business of their customers. It’s more important than ever that they develop a comprehensive understanding of what is working and what
How to Build Out Your Marketing Attribution Strategy Read More »
AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David Llewellyn:
Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms creates opportunities for advertisers. Limitations
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation. NinthDecimal President David Staas says the company already has “200 customers running live with 500 different
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits Read More »
Google is testing displaying knowledge panels in the search results that do not show any attribution. When I test this, I get Google attributing Wikipedia for the content but in a test that @Venkatramani spotted, it shows a similar knowledge panel but has no link or attribution to Wikipedia for the content or images. Here
Google Testing Knowledge Panels Without Attribution Read More »
