Attributions

Are Google knowledge panels with attributions on the rise – or not?

Pete Meyers (aka Dr. Pete) from Moz posted on Twitter, Friday, that he has seen an increase in attribution links on Google knowledge panels over the past couple of days in the MozCast tool. The folks at RankRanger also have been tracking these for a while, and Mordy Obserstein from RankRanger told us Monday he […]

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led

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