Auction

Ecosia says it will boycott ‘search choice’ auction on Android in Europe

Berlin-based search engine Ecosia says it will not participate in Google’s “search-choice” auction for Android devices in 2020 in Europe. Will other engines follow its lead? Search choice to start in 2020 on Android. Earlier this month, Google announced that it will introduce a new “choice screen” in Europe for Android users in 2020. The

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SMX replay: Visualizing Auction Insights data for competitive intelligence

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform Google Ads’ Auction Insights data into a clearer and more compelling report to your boss or

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Quora adds search-like keyword targeting, Auction Insights for advertisers

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already

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Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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