YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, […]
How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide Read More »
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care. By Kelly Forst March 18, 2020 As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home
6 Ways to Keep Your Audience Engaged During These Unprecedented Times Read More »
A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at a story from a B2B services company. Background During 2015 – 2016 they were making 2.3 million annually. In the years, to follow they lost
Getty Something hidden. Go and find it. Go and look behind the Ranges – Something lost behind the Ranges. Lost and waiting for you. Go! The Explorer by Rudyard Kipling Every company has a massive hidden audience – the friends and contacts of their employees. In Rudyard Kipling’s praised poem The Explorer, he talks of
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Pinterest quotes are about to become your most-valuable content hack in 2020! According to Pinterest Trends, there’s been a recent spike in users searching for “change quotes”, “happiness quotes”, “positive quotes”, and “inspirational quotes” to save to their boards. And on-the-pulse brands are taking notice of this trend! Check out the brands below who are
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Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and and the Interactive Advertising Bureau (IAB). The report was based on data from a survey conducted in September and October 2019 among 100 advertisers, marketers,
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For my master’s program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
What a Social Media Target Audience Is and How to Find It Read More »
Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build your
Top three strategies to expand your audience across channels Search Engine Watch Read More »
Nowadays, digital marketing is by far one of the most effective ways to market a business, in almost all industries. Thanks to the magic of the internet, you can easily reach millions (if not billions) of people. Back in the day, marketing happened mainly over the phone, by mail, with banner, and newspaper ads. Today,
